AI agents for real estate agencies.

Where agent hours actually disappear

Real estate agents who close deals are expensive — and they should be deployed on the things only they can do: viewings, negotiations, client trust. Instead, in most 10-30 person agencies we talk to, half their week goes to writing listing descriptions, chasing cold leads, updating CRM fields, and rebuilding a market briefing for every new client meeting.

Managed agents are a good fit precisely here: high-volume, repeatable, language-heavy work that doesn't need a licence. The licensed agent keeps the relationship and the regulated work. The agents handle everything around it.

1. Listing descriptions are written at 11pm

Every new instruction needs a property page, a portal description, a social post, and (often) translations into 2-3 languages. The Growth Team writes operator-edited listings in your agency's voice. The licensed agent on the property reviews and signs off for factual accuracy — always.

2. Inbound leads die in the inbox

A buyer fills the form on Wednesday at 6pm. Nobody routes it until Monday. By then they've called a competitor. The Operations Team builds lead routing inside your CRM — instant scoring, enrichment from public data, routing by area, price band, or specialism, with a same-day follow-up draft for the assigned agent to send. See the broader pattern: CRM hygiene with AI agents.

3. CRM data degrades faster than agents can fix it

Duplicate contacts, stale phone numbers, wrong area tags, viewings logged on the wrong property. Manual cleanup is nobody's job. The Operations Team runs continuous CRM hygiene with weekly audit reports — so reporting actually means something.

4. Market briefings are rebuilt from scratch every meeting

Average price per m², days on market, comparable transactions, neighbourhood trends, school catchments. An agent rebuilds this in PowerPoint before every serious meeting. The Research Team produces a structured, repeatable market briefing per area, updated monthly, ready for the agent to refine and present.

What the first 90 days look like

The first month is setup and trust-building. Anyone promising lead-conversion lift in week one is selling you a demo.

• Week 1. Discovery, NDA, DPA, CRM and portal access, voice samples from past listings, agent configuration. No external output.
• Week 2. First operator-reviewed drafts — a listing description for one live property, a lead-routing rule set, a market briefing draft for one area. Internal preview only.
• Week 3-4. First listings go live. First leads routed. Market briefings delivered for the top three areas you cover.
• Month 2. Steady-state cadence: listings written as instructions come in, leads routed in real time, briefings updated monthly. 45-minute review with the named operator.
• Month 3. First honest readout: hours saved per agent, lead response time, CRM data quality before/after. What to keep, what to drop.

Pricing for real estate agencies

We publish ranges. All managed, all operator-supervised, month-to-month after a 30-day commitment.

• €1,500/month. One team, narrow scope. Good pilot. Example: Growth Team writing listing descriptions for 15-25 properties per month.
• €3,000-€5,500/month. Two teams. Most agencies sit here. Example: Growth + Operations (listings + lead routing), or Research + Growth (market briefings + listings).
• €7,500/month and up. Multi-team scopes. Usually 25+ agent firms with several areas in parallel.

For the broader buying framework, see how to choose an AI agents services company, or the property-specific overview in AI services for real estate.

What we explicitly don't do

Real estate is regulated in every EU jurisdiction we work in. We are very conservative about scope.

• We are not a licensed brokerage. We do not represent buyers or sellers. We do not negotiate on your behalf. We do not handle offers, contracts, or transaction paperwork. All regulated work stays with your licensed agents.
• No investment advice. No valuation opinions, no rental-yield projections, no "is this a good investment" outputs. Agents present comparable data; humans interpret.
• No legal advice. No contract review, no advice on lease terms, no answers to legal questions from buyers or sellers. Refer to a licensed lawyer.
• No KYC, no AML, no escrow. Handled by your licensed compliance function and your bank.
• No automated valuations as decisions. We do not produce AVMs that get presented as agency-endorsed valuations. That is regulated activity.

How agents and your licensed team split the work

The split is simple and the licensed side stays in control. Agents handle the writing, the data, the prep, the routing. Licensed agents handle clients, viewings, negotiations, factual sign-off on listings, and every regulated step. A 15-agent firm typically gets back 8-15 hours of selling time per agent per month within 90 days. The compounding effect: more time on the phone, more viewings booked, more deals closed. We do not measure ourselves on lead volume — that's the wrong metric. We measure on hours given back to the licensed team.

You get a named operator who learns your areas, your house style, your typical client profile. Same operator every month. The licensed agent on each listing signs off before publication.

Related industry pages

Some of our real estate clients also support property development or architecture studios. If that's your sector mix: AI agents for architecture studios, AI agents for marketplaces (if you run a property portal). And the core services page: all four agent teams.

FAQ

Are you a licensed real estate brokerage?

No. Logitelia is not a licensed brokerage. We provide marketing, content, CRM, and research support to your licensed brokerage. We do not represent buyers or sellers, handle transactions, or give investment advice.

What size of agency is this best for?

Agencies between 5 and 50 licensed agents, with meaningful marketing budget but no dedicated marketing ops team.

Can you write listing descriptions and property pages?

Yes — operator-edited, in your agency's voice. The licensed agent on the listing reviews and signs off for factual accuracy before publication.

Can the agents route incoming leads?

Yes. Lead routing inside your CRM — score, deduplicate, enrich, route by area or price band. A licensed agent owns the relationship from first contact.

What does it cost?

Pilot from €1,500/month. Most agencies sit at €3,000-€5,500/month for two teams. Multi-team scopes run €7,500/month and up.